Privacy Policy

Cookies and advertising measurement

We use Google Tag Manager, Google Analytics and Google Ads (and, when enabled, Meta and TikTok pixels) to measure site visits and whether our ads lead to bookings, sign-ups and purchases. These services receive page visits, ad-click identifiers and conversion events. When you arrive through a Google ad and allow advertising measurement, we may also report later results (such as booking or attending a trial, starting a membership, or a purchase and its amount) to Google Ads together with that ad-click identifier. We do not send your name, email or phone number to Google for this. When you arrive through a Facebook or Instagram ad and allow advertising measurement, we report the same kinds of results to Meta with that ad-click identifier; if you explicitly accepted advertising cookies, we also include a one-way scrambled (hashed) copy of your email and phone so Meta can match the result. Your name is never sent. You can withdraw at any time through Cookie settings.

In the EU/EEA, the UK, Switzerland and Quebec, these tools stay off until you accept them in our cookie banner. Elsewhere they are on by default. Wherever you are, you can turn them off at any time using “Cookie settings” at the bottom of every page; your choice is saved on this device.